▲The view of Asan Medical Center 

The Health Screening and Promotion Center at Asan Medical Center has been ranked No. 1 for eighth consecutive year in the health screening category of the ‘Korea Brand Power Index (K-BPI)’ survey, conducted by the Korea Management Association Consultants (KMAC).

In the survey conducted over approximately four months beginning in October of last year, involving 12,500 residents from Seoul and six major metropolitan cities, the Health Screening and Promotion Center of Asan Medical Center received 557.6 points, significantly surpassing the average of 404.8 points recorded by other hospitals ranked second through fifth. In particular, it received the highest marks in key metrics such as top of mind awareness, unaided awareness, aided awareness, brand image, and brand preference. 

The K-BPI survey has been conducted since 1999 to analyze brand competitiveness across industries in South Korea and to serve as an index for fostering global brands.