▲ Director Jaewon Choe of Health Screening and Promotion Center at Asan Medical Center

Asan Medical Center Health Screening and Promotion Center has been ranked No. 1 in the Health Promotion Center category for nine consecutive years in the Korea Brand Power Index (K-BPI) survey hosted by the Korea Management Association Consultants (KMAC).

In the survey conducted over approximately three months starting in October last year, targeting 12,500 residents in Seoul and six major metropolitan cities, Asan Medical Center Health Screening and Promotion Center recorded a total score of 556.8, significantly outperforming the average score of 320.9 among hospitals ranked second to fifth.

In particular, the center achieved high scores in key subcategories, including top of mind awareness and unaided awareness.

The K-BPI survey has been conducted since 1999 to analyze brand competitiveness across domestic industries and to serve as a benchmark for developing and fostering globally competitive brands.